The short version. Most organisers send a show-level recap: total attendance, photographs, a thank-you, a save-the-date. The exhibitor cannot take total attendance to their CFO, because it is your number and not theirs. What they need is per-stand, and it needs to arrive inside a fortnight while the show is still attached to a feeling. An exhibitor deciding whether to rebook is not deciding whether the show was good. They are deciding whether they can defend the line internally, against...

The short version. This is a category decision, not a supplier decision, and the four categories are genuinely different — not four ways to buy the same thing. We sell one of them. This piece makes the case for the other three as honestly as we can, because the most common expensive mistake here is buying an agency when the constraint was internal ownership. An organiser deciding how to run event audience acquisition is usually presented with a shortlist of agencies. That is one step too...

The short version. Most organizers treat rebooking as a sales activity that starts eight weeks before the renewal deadline. By then the decision is already made. The exhibitor decided in the fortnight after the last show closed, based on what they could prove internally ,and if nobody gave them anything to prove it with, they decided no. Ask an organizer when the renewal campaign starts and you will usually get a date about two months before the deadline. Ask an exhibitor when they decided...